Prototyping & Animation
Credit: Redshift colleague Steffan Schlarb
Animation = Empowerment
Before you move on, check out some words I wrote about the importance of animating digital tools here.
J.D. Power
For JD Power’s Car Finder tool, we prototyped the Search flow. Recent searches, autocomplete, and filters were obvious. Less obvious was the “Find Similar Cars” button which slid into view beneath your selected favorite.
Western Union
For a series of long forms, we used animation to show progress and demonstrate complex ownership charts for shell companies. (Excuse the jumpy gif in these)
Publix
We imagined a fun, interactive way to build your favorite sub with the Publix app.
After Effects
This was my first experiment in After Effects. It’s ok, not great. That last wipe to green could be snappier, more interesting. Would like to revisit this.